C. Sunny Martin has defined his primary mission in life as making a positive difference to enhance, uplift and expose the significant achievements African-Americans have contributed to the growth and development of America.

Mr. Martin is the CEO and founder of Who’s Who Publishing Company, the nation's largest annual directory publisher targeting influential and affluent African-Americans. He has published over 39 books and is currently publishing his brand of upscale “Who’s Who” directories in 24 cities throughout America.

Sunny founded Who’s Who Publishing Company in 1989 with a simple mission in mind to highlight the positive achievements of African-Americans and provide a valuable resource and networking guide for the entire community. There are perhaps over 200 firms in America who publish various “Who’s Who” directories or titles. Mr. Martin’s company is the only African American owned company in this crowded field.

His books are much different than the typical Who’s Who books in that he includes pictures along with biographical profiles of those featured. Additionally, he markets advertising and sponsorships opportunities to corporations and local firms who seek to promote diversity and market their services or products to this influential and affluent audience.

Mr. Martin has been a much sought out guest on many national and local television and radio programs for his high level networking expertise and skills. His unique brand of directories are in great demand by local business leaders, civic leaders, educators and other community leaders.

Sunny has been been the recipient of many honors and awards. Mr. Martin has been an invited guest to the White House on three different occasions and has been nominated as the Ohio Small Businessman of the Year honoree by the NRCC which included a dinner with President George W. Bush. Most recently Mr. Martin was named the 2006 “Man of the Year” by Women Looking Ahead Magazine in Atlanta, Georgia. Additionally, in February of 2004 former President Jimmy Carter held a reception in his honor at the Carter Presidential Library in honor of his publishing success in Atlanta, Georgia.