Who's Who In Black Minneapolis/St. Paul Associate Publisher

Susan Bass Roberts is president of the Susan Bass Group (SBG), a boutique public relations agency headquartered in Minneapolis, Minnesota. SBG provides strategic consultation in media relations, community relations, nonprofit foundation management, program development and special events.

With more than 20 years of experience in public relations, community affairs and philanthropy, Bass Roberts possesses a wealth of industry knowledge. Prior to opening SBG, she served as vice president of communications and community relations for the Atlanta Falcons football club, where she worked closely with the Atlanta Falcons Youth Foundation.

Though her most recent emphasis has been on sports, Bass Roberts has notable experience in the retail and entertainment industries. Before joining the Falcons, she was director of community affairs and philanthropy for Limited Brands, the parent company of Victoria's Secret, Bath & Body Works and a number of other retail brands. In that role, she led the Limited Foundation, which provides $8 million annually to community organizations serving women and children.

Bass Roberts joined Limited Brands from Time Warner Cable, where she served as public affairs director, handling the Columbus, Ohio, division’s community presence, government relations and media relations. In 2001 she was named to Columbus Business First’s Top 40 Under 40. She has also won two Beacon Awards from the Cable Television Public Affairs Association.

A native of Columbus, Ohio, Bass Roberts is a graduate of The Ohio State University with a Bachelor of Arts degree in journalism and public relations. She has been actively involved in the community throughout her career, serving on the boards of several nonprofit organizations in Atlanta and Columbus, including The Boys & Girls Club/NFL Youth Education Town and Big Brothers Big Sisters. She is also a member of Delta Sigma Theta Sorority, Inc.