C.
Sunny Martin has defined his primary mission in life as making
a positive difference to enhance, uplift and expose the significant
achievements African-Americans have contributed to the growth
and development of America.
Mr. Martin is the CEO and founder
of Who’s Who Publishing Company, the nation's largest annual
directory publisher targeting influential and affluent African-Americans.
He has published over 39 books and is currently publishing his
brand of upscale “Who’s Who” directories in
24 cities throughout America.
Sunny founded Who’s Who Publishing
Company in 1989 with a simple mission in mind to highlight the
positive achievements of African-Americans and provide a valuable
resource and networking guide for the entire community. There
are perhaps over 200 firms in America who publish various “Who’s
Who” directories or titles. Mr. Martin’s company is
the only African American owned company in this crowded field.
His books are much different than
the typical Who’s Who books in that he includes pictures
along with biographical profiles of those featured. Additionally,
he markets advertising and sponsorships opportunities to corporations
and local firms who seek to promote diversity and market their
services or products to this influential and affluent audience.
Mr. Martin has been a much sought
out guest on many national and local television and radio programs
for his high level networking expertise and skills. His unique
brand of directories are in great demand by local business leaders,
civic leaders, educators and other community leaders.
Sunny has been been the recipient
of many honors and awards. Mr. Martin has been an invited guest
to the White House on three different occasions and has been nominated
as the Ohio Small Businessman of the Year honoree by the NRCC
which included a dinner with President George W. Bush. Most recently
Mr. Martin was named the 2006 “Man of the Year” by
Women Looking Ahead Magazine in Atlanta, Georgia. Additionally,
in February of 2004 former President Jimmy
Carter held a reception in his honor at the Carter Presidential
Library in honor of his publishing success in Atlanta, Georgia.